I’m a college graduate who has not been able to get away from computer programs for a good, long, long time. I was lucky enough to find a way of getting back in touch with my love of drawing – and making my own work – online.
Why do you design for online stores? A few years ago, my dad and I owned a store called The Design Shop in Easton, PA. Over the years, we sold almost everything we touched. I have been asked numerous times about why we did it – I think most would want to know why I still do it, and why I made a living doing it when I’m not making anything. The truth is that it helps me keep a career in art that helps me learn about illustration and graphic design. If you were designing for the Internet, you would draw what you had available. For example, if you had a 3D scanner and a 3D printer, you would create a product that you could sell (a digital product), and then the 3D scanner and the 3D printer would sell it (a physical product). Now, there would never be a point where a new piece of hardware was cheaper to buy than before, because you couldn’t draw what you had. It’s not like your old printer is being sold for half as much, because the product you have to draw is no longer being sold. You need to work to keep your business afloat, and it’s hard (and risky) to do that while using a computer. This means you have to have a real, physical tool in your hand, and to use that to develop new ideas. It’s hard to imagine what would happen if we did it online, but it sure would be fun! It’s always good to have a choice in what your products look like, whether you buy them online or at a dealer.
Do you create art for your customers, or for yourself? I love drawing and am really good at it – but I’ve never made a career out of it. So many people want to believe that drawing is a lucrative business, but there’s no one job for it. Most of us just take advantage of the fact that we make pretty decent money from a piece of paper or a computer screen…and then put the rest of our efforts into marketing our product or service. If you were designing for the Internet, you would only have to consider your product or service once – and you could choose which product or service that you wanted to make. Then, you can create
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