Hip-hop (and a lot of hip hop’s biggest stars) has never done it for a bunch of money; instead, it’s been for money. It’s never been primarily for the music.
Why should we care about this?
It’s the beginning of what’s known as “the era of the superstar.” Hip-hop is already at the peak of all-time rap-pop dominance. At the same time, hip-hop is in the midst of a slow shift in the genre, which was never before seen on this scale. While more mainstream rap stars are getting on board now, they also tend to be a lot more aggressive, and as a result, this can make it difficult for rappers with any real chops to move to the next level.
What about those who are able to get on stage? Are you worried they might not be able to maintain the same level of quality?
I’ll be the first to say that I think there’s a lot more talent up there. But there are two reasons why I don’t consider myself as a superstar. If you like my sound, you’re already familiar with me. Also I believe that the “I” in “superstar” probably shouldn’t apply because most of our best music is actually just a couple of guys messing around. Plus I like doing what I do and don’t want to be the voice of this community; it’s my thing — you can’t have that.
I personally think that the future of hip hop as a whole is a lot brighter than the past. Sure, the old guard is still around, but we’re not the old guard. If something’s not new, it’s not new. The industry is changing so fast now, you don’t know what hit you before, but there is more and more room for new sounds that we haven’t even heard yet. The next wave of artists who are making huge waves in the hip hop world are on the horizon, and I believe we aren’t far away from something special.
What does your job with the Fayetteville City Council accomplish? Is there a lot of business at hand?
Honestly I believe that our biggest job as a council is helping create a community that everybody wants to be part of. When people think of hip hop in Fayetteville, that’s what they typically think of, and what they should come to us with because that’s what they see. We try to be good role models for the younger
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