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The editor-in-chief of the Daily Dot doesn’t work for an internet brand. And he isn’t the chief editor of the Atlantic.

In the time since he’s been at the helm, many have attempted to use online magazines as a way to make a name for themselves on TV and in print. For most of the people working on The Daily Dot, though, this job isn’t really all that big. At various points over the past few years, they’ve been a part of an online news operation, a personal blog, a video blog, or a business that relies on those sites. While many of these people have found success in other industries, none can claim that their careers have been enhanced by working at The Daily Dot.
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Even those working in the media industry haven’t found success in turning themselves into an online celebrity. In 2011 The Atlantic’s David Fidanza began hosting a daily talk show, which eventually became the most downloaded podcast in the world. Yet in his own words, Fidanza is “not an online phenomenon, I’m not a meme, I’m not a celebrity.”

At the same time, The Daily Dot and its competitors have proven themselves effective at spreading news and information in ways that traditional outlets can’t, both on blogs or via Twitter. In addition, The Daily Dot and its competitors use an approach that focuses primarily on building a small community of fans. (When we do blog posts or ask people on Twitter for tips, we tend to focus on these communities—which means we rarely answer questions about how to do so on The Daily Dot, but they will likely continue to pop up.)

Is there anything other than work on The Daily Dot worth having?

Yes—and that’s one of the most obvious points in the Daily Dot’s favor. There’s a lot of money to be made through journalism, and no job can be worth more than the money in which it’s put.

In our experience, the money makes it worthwhile to try something new and to think outside the box. We think very differently from traditional media companies, as we are very much focused on making journalism better. We spend a lot of our time thinking about what works and what doesn’t, and how to make things better. Our blog and its related publications are just the first step in that effort. And, of course, we make a fortune from the advertising we receive—even in the early days.

If there is a downside, it’s the time

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